Method for packaging design to attract the attention of consumers.

In the packaging design originality and personality show, graphics is an important technique of expression, it plays the role of a salesman, the contents of the package by means of visual effect to the consumer, has a strong visual impact, can cause the attention of consumers, so as to have the desire to buy.

A decision factors, packaging graphics

1. packaging graphics and the contents of the package are closely related.

Packaging graphics can be divided into figurative, semi figurative and abstract graphics three, between it and the contents of the package are closely related, so as to fully convey the characteristics of products, otherwise it will not have any meaning, not reminiscent of anything, don't expect it to happen what effect, it will be packing the biggest flaw of the designer. Under normal circumstances, if the product on physiology, such as food and drink, is focused on the use of figurative; if the product is more emphasis on the psychological, mostly use abstract or semi graphics.

2. packaging graphics associated with age, gender, the demands of the object of Education

Packaging graphics and demands of the object are related, especially under the age of 30 is more obvious. Product packaging graphic design, should be a good grasp, in order to make the packaging graphic design to the demands of the object identity, so as to achieve the purpose of demand.

A. age

12 years old of the following: the age of children, to recognize the map and the performance of graphics, tends to be subjective consciousness. As for the cartoon style characters, graphics and the dynamic, fun graphics is very popular, in line with the psychological characteristics of the children innocent.

13 - 19 years old: the age of puberty, they are rich in imagination, imitation, favorite idol type, fantasy and a packaging graphics style.

20 - 29 years old:

After the age of 20 young people, physical development has matured. Sexual differentiation characteristics are particularly striking. Begin to pay attention to the value and sense of authority, and most have been in the job, good sense, to accept different forms of packaging graphics can be, but is still fresh on the abstract graphics.

30 - 49 years old: the National People's Congress at this age have marry and settle down, affected by life, occupation, economic, social and other factors, the reality, and has a strong sense of positioning, like most prefer rational realism, figurative.

B. sex factors

Men love adventure, full of ambition to conquer others; women like Xianshu, stability, therefore, in the form of packaging graphics on the men like that forms, science fiction, new vision. Women are more inclined to emotional needs, like concrete manifestation form, beautiful, and at the same time factors and physiological and psychological aspects, should also be considered.

C. education background

People in the process of learning, education has changed people's conception, temperament, but also changed the criteria of knowledge. Because of the different level of education, there are great differences for the packaging form preferences. Higher education, more accepting of abstract graphics; the less educated, more like to choose easy to distinguish realistic graphics.

The two forms of graphics, packaging

In packaging design, mainly has the following several kinds of forms of packaging graphics, in the packaging design should make flexible use of.

1. product representation

Product representation allows consumers to directly understand the contents of the package, in order to generate visual impact and demand effect, usually use graphics or graphical realism photography. Such as food packaging, in order to reflect the taste of the food, the food pictures are printed on the product packaging, to enhance consumer desire to buy produce a vivid impression.

2. the product of Lenovo

"That is the thing be moved by what one sees" evoke similar life experience and thoughts and feelings, it is with emotion as the intermediary, from it to another passage from the appearance of things, think of other things. Under normal circumstances, the main products from the appearance characteristics, product characteristics, the effect of the static state and the use of products, products and packaging components, the origin of products, product story and history origin, the characteristic and the national customs and other aspects of design of packaging graphics, to describe the content of products, so that the people see the graphics can be associated to the contents of the package.

3. product symbol

Packaging design is a good love, praise, call a person can not help but want to buy. This is like the factors to effect, is a symbol of emanating from the packaging. Symbol role is implied, though not directly and specifically to convey, but powerful function is suggested, sometimes more than figurative expression. As in the packaging design of the Coffee, a symbol of Coffee reeky packaging graphics to good quality, but also a symbol of young men and women is an indispensable beverage in dealing with the date, to attract consumers.

4. the use of brand or trademark graphics

The use of trademark or brand product packaging graphics, can highlight the brand and enhance the reliability of product quality. Many shopping bags and cigarette packaging design is mostly used in the packaging graphic form.

5. the product set

The contrast is the things very prominent on the opposite side of the show, this show was, the product image is more clear, strong, prominent.

6. Using the method of product

Usually, the consumer for the characteristics of the new product is not too understanding, it requires manual methods, explained in a variety of ways. But the best way is to efforts in the packaging, the packaging graphics to express the usage of products; to increase the product of persuasion, which attracted the interest of consumers. Instant noodles making process such as printed on the packaging or use pictures, so that consumers know the characteristics of the product.

In packaging design, packaging graphics alone cannot be isolated, but should cooperate closely with the overall layout, the overall visual design more perfect, so as to establish the unique style.

Three, the export packaging design

Should be based on the preferences and taboos in the world pattern, selection of suitable packaging graphics.

In the export packaging, packaging graphics import country for violation of taboo, caused by local customs import goods, or by local consumers refuse to use instances have occurred. Therefore, understanding the importing countries is crucial to the packaging graphics taboo in the export product packaging design.

Different countries have different preferences and taboos of packaging graphics: Islamic state disabled pig, six pointed star, the cross, the female body and the tilt of the thumb graphics as packaging graphics, like five pointed star and crescent pattern; Japanese think lotus unlucky fox, cunning and greed, and the Japanese Imperial chrysanthemum pattern decoration on top sixteen it should not be used for packaging, they like round and cherry graphics; the British will goat as not serious man, regarded cock is low, the elephant is useless, annoying, not as a packaging graphics, and graphics like shield and oak; Singapore on Singapore's famous in the world like a lion, graphics; graphics for the dog taboo Thailand, Afghanistan, North African Islamic countries; the French walnut is not auspicious, the graphic symbol of death; Nicaragua, South Koreans think triangle unlucky, these were not as packaging graphics; some people in Hongkong region as a prostitute as synonymous with chicken, therefore is not suitable for bedding packaging graphics.